Pricebook
Schedule of list prices for all software products, services, and support. The pricebook also encodes the software company's unique SKU structure, the volume schedules attached to each SKU, and the value metric each SKU is priced against (per-seat, per-transaction, per-token, per-API-call, etc.). Two companies with similar list-price tables but different SKU shapes and value metrics are running fundamentally different pricing models. In a license agreement, the pricebook maps to the fees-and-payment section, which typically contains distinct fee categories: software license fees, support services fees, reinstatement fees, professional services fees, payment terms, taxes, and fee adjustments. Each fee category reflects a different packaging and pricing decision.
Used in these articles
- Pricebook Deviation: What It Signals About a Competitor’s Pricing
- B2B Pricing Strategies: Why Most Companies Get the Sequence Wrong
- One Pricebook, Two Motions: Pricing When Self-Serve and Direct Sales Collide
- Packaging by Workflow, Not Industry: Letting Customers Self-Select
- AI Monetization for B2B Software: Turning AI Investment Into Revenue