Market Fairness Pricing
Pricing FrameworkCustomer Strategy
SPP's framework for ensuring that scheduled net prices remain consistent across similar buyer profiles regardless of channel, configuration, sales rep, or negotiation order. Every deal is prepped uniformly for the deal desk against the same scheduled-net-price target. Market fairness is the operational meaning of "get paid fairly for your value": a consistent target across customer groups, defended by the pricing surface and the scheduled net price discipline. Asymmetric pricing across similar deal shapes is a structural signal that the architecture isn't holding under negotiation pressure.
Used in these articles
- Growing software revenues and relationships in the rich ground of Market Fairness Pricing
- Price Perception B2B: Why Software Pricing Psychology Fails
- How software pricing facilitates value-based selling
- Transitioning Existing Customers to New Pricing: Why Legacy Carry-Forward Fails
- Why Value-Based Pricing Is an Emergent Phenomenon