Market Fairness Pricing
Pricing FrameworkCustomer Strategy
SPP's framework for ensuring that net prices remain consistent across similar buyer profiles regardless of channel, configuration, sales rep, or negotiation order. Market fairness is the operational meaning of "get paid fairly for your value": a consistent net-price target across customer groups, defended by the pricing surface and the scheduled net price discipline. Asymmetric pricing across similar deal shapes is a structural signal that the architecture isn't holding under negotiation pressure.
Used in these articles
- What’s the difference between value-based software pricing and needs-based software pricing?
- Growing software revenues and relationships in the rich ground of Market Fairness Pricing
- Transitioning Existing Customers to New Pricing: Why Legacy Carry-Forward Fails
- How software pricing facilitates value-based selling
- Why Value Based Pricing is an Emergent Phenomenon