Microsoft and Copilot pricing changes: every tracked move, dated
Microsoft has carried a seat price and a meter together from the first tracked move. Agent usage was metered by what the agent reached rather than by its autonomy, free chat reached every commercial customer, and consumer plans took an AI allotment alongside the first price increase in their history. The billing unit was later renamed from messages to credits with the rate unchanged, which is how a house currency arrives. Newer products carry consumption from general availability, Dynamics moved to seats plus consumption, and free access was withdrawn where it had substituted for a license. Underneath, Microsoft resells model rate cards and reprices them when the lab does. Seat, credit and meter are all live at once.
tracked and read.
first move to latest.
last re-checked.
Last tracked move:
Microsoft pricing moves, newest first.
- Dec 01, 2024Pricing · Rate card
- Jan 15, 2025Licensing · Rate card
- Jan 16, 2025Pricing · Rate increase
- Jan 16, 2025Licensing + Packaging · Unit swap
- Sep 01, 2025Licensing + Pricing · Price hold
- Sep 17, 2025Licensing · Access change
- Oct 01, 2025Licensing + Packaging · Repackage
- Oct 01, 2025Pricing · Allowance up
- Oct 27, 2025Terms change
- Dec 04, 2025Pricing · Rate increase
- Apr 15, 2026Licensing · Access change
- Jun 16, 2026Licensing · Meter extended
- Jul 09, 2026Pricing · Rate card
- Jul 29, 2026Licensing · Unit swap
- Aug 01, 2026Licensing · Access change
- Aug 01, 2026Pricing · Rate cut
- Aug 03, 2026Licensing + Packaging · Meter extended
- Aug 05, 2026Pricing · Terms change
- Aug 09, 2026Licensing + Packaging · Access change
- Sep 01, 2026Pricing · Rate cut
- Sep 03, 2026Pricing · Rate card
- Sep 28, 2026Packaging + Pricing · Price hold
The move
On September 28, 2026 Microsoft made Fabric IQ insights generally available inside Microsoft Copilot Chat and Cowork for Copilot customers, with no additional AI token costs for Fabric IQ in Copilot.
The SPP read
Microsoft added Fabric IQ insights to Copilot Chat and Cowork for existing Copilot customers and covered them under what customers already pay for Copilot, with no AI token charge. Copilot's price holds while the product takes on work grounded in customers' own data. On Microsoft's arc this is a hold on the seat unit for a capability that sits on a token meter elsewhere in the portfolio.
Read revised Oct 20, 2026Reason: Chris 10-20 round-3 validation: facts from the vendor page; speculation and vendor-motive phrasing removed
Microsoft added Fabric IQ insights to Copilot Chat and Cowork for existing Copilot customers and chose to cover them under what customers already pay for Copilot, with no AI token charge. Copilot's price holds while the product takes on work grounded in customers' data. A capability that could have been metered sits inside the seat.
Claim revised Oct 20, 2026Reason: Chris 10-20 round-3 validation: restated to the dated act as the vendor's own page states it
Microsoft announced in 2026 that Microsoft Copilot customers can access AI-powered insights from Fabric IQ within Copilot Chat and Cowork without additional AI token costs, with the feature generally available at announcement.
The move
On September 3, 2026 Microsoft published launch token pricing for GPT-6 Astra in Microsoft Foundry as a four-cell rate card: Standard Global at $10.00 input, $1.00 cached input, $12.50 cache write and $50.00 output per million tokens for short context and $20.00, $2.00, $25.00 and $75.00 for long context; Standard Data Zone (US) at $11.00, $1.10, $13.75 and $55.00 for short context and $22.00, $2.20, $27.50 and $82.50 for long context.
The SPP read
Microsoft published launch token pricing for GPT-6 Astra in Foundry as one rate card with four cells: a Global and a US Data Zone deployment, each at a short and a long context length, every cell charging separately for input, cached input, cache writes and output. The Data Zone cells sit above the Global ones and the long-context cells above the short, so the price a buyer pays depends on where the model runs and how long the prompts are before any volume is counted. No price is said to have moved against an earlier one; this is a new token-metered product on Microsoft's own Azure meter, with no earlier rate to move against.
Read revised Nov 05, 2026Reason: The closing clause was a contrast; it now states the absence of an earlier rate.
Microsoft published launch token pricing for GPT-6 Astra in Foundry as one rate card with four cells: a Global and a US Data Zone deployment, each at a short and a long context length, every cell charging separately for input, cached input, cache writes and output.
Claim revised Nov 05, 2026Reason: Now holds the whole four-cell launch card the description covers.
GPT-6 Astra Standard Data Zone (US) (Long context) is priced at $22.00 per million input tokens, $2.20 per million cached input tokens, $27.50 per million cached write tokens, and $82.50 per million output tokens.
The move
From September 1, 2026 through at least November 30, 2026 Microsoft ran promotional Azure OpenAI metered pricing on GPT-5.6 Sol in Microsoft Foundry: $4.00 per million input tokens and $20.00 per million output tokens, down from $5.00 and $30.00 ('20% reduction on input pricing and 33.3% reduction on output pricing'), announced in the July 9, 2026 Foundry launch post; the Azure OpenAI pricing page on November 4, 2026 lists GPT-5.6-sol Standard Global (short context) at $4 input and $20 output. Sol was the GPT-5.6 rung the August 1, 2026 cuts (row 369) left unchanged.
The SPP read
From September 1, 2026 Microsoft reduced the metered rate for GPT-5.6 Sol in Foundry on both input and output, with the output cut the deeper of the two, under a promotion its July launch post said would run through at least the end of November 2026. Sol was the rung the August cuts had left unchanged, so this move reached the last member of the GPT-5.6 family. Terra and Luna rates did not move with it.
The move
Microsoft added free trial options ('Try for free') across multiple Microsoft 365 Copilot plans, updated footnote numbering, changed 'Monthly commitment' to 'Monthly subscription-auto renews', removed the explicit 'A Microsoft 365 Business plan is required' prerequisite notice from Copilot Business, and updated the FAQ to remove the 'no trial available' statement and replace it with trial-availability information.
The SPP read
Microsoft added free trial entry points across its Microsoft 365 Copilot commercial plans and removed the explicit prerequisite notice that had tied Copilot for Business to a base Microsoft 365 Business plan. The FAQ was updated to replace a 'no trial available' statement with trial-availability information, and subscription renewal language was restated in updated terms. Together these moves lower the access threshold and alter the conditions under which buyers can evaluate and commit to Copilot commercial tiers.
The move
In its FY27 Copilot activation post for partners, Microsoft extended the 15% promotional offer on Microsoft 365 Copilot Business through December 31, 2026 and launched a 25% promotional offer on Microsoft 365 Business Basic plus Microsoft 365 Copilot Business, also available through December 31, 2026.
The SPP read
In its FY27 Copilot activation post for partners, Microsoft extended the promotional discount on Microsoft 365 Copilot Business through December 31, 2026 and launched a deeper promotional discount on Microsoft 365 Business Basic bought together with Copilot Business, on the same end date. Two promotions now sit on the Copilot Business seat with one expiry: the standalone discount, and a larger one that applies when the base suite seat and the Copilot seat are bought together. The discount is the lever, and the bundle gets the deeper cut.
Read revised Sep 15, 2026Reason: Read revised to describe the change without repeating the price points, which stay in the move record.
In its FY27 Copilot activation post for partners, Microsoft extended the 15% promotional offer on Microsoft 365 Copilot Business through December 31, 2026 and launched a 25% promotional offer on Microsoft 365 Business Basic plus Microsoft 365 Copilot Business, on the same end date.
The move
On August 3, 2026 Microsoft made the GitHub Copilot harness in Copilot Studio generally available. Agents running on the harness use usage-based billing for all work regardless of Microsoft 365 Copilot licensing, and maker experiences built with it (natural language authoring, evaluations, testing) also fall under usage-based billing. The Copilot Studio rights included in Microsoft 365 Copilot remain limited to internal agents; publishing to outside channels requires a standalone Copilot Studio plan.
The SPP read
Microsoft's new agent harness in Copilot Studio reached general availability with its own billing rule: work done by an agent on the harness is metered, whether or not the user holds a Microsoft 365 Copilot license, and so is the authoring, evaluation and testing done while building one. The seat bundle still covers internal agents on the older runtime; the harness moves agent work onto the usage meter. On Microsoft's arc this is a metering extension: a capability reachable from inside the licensed seat now draws on consumption.
Teaser revised Oct 21, 2026Reason: Chris 10-20 round-3 validation: row restated as the harness metering extension
Copilot Studio rights inside M365 Copilot fenced to internal agents
Read revised Oct 21, 2026Reason: Chris 10-20 round-3 validation: row restated as the harness metering extension
The bundled Copilot Studio rights in Microsoft 365 Copilot cover licensed users building and using internal agents, with no additional charge on the seat.
The move
Microsoft matched OpenAI's July 30, 2026 GPT-5.6 price cuts in Microsoft Foundry effective August 1, 2026: on Standard Global deployment, GPT-5.6 Luna dropped 80% from $1.00 to $0.20 per million input tokens and from $6.00 to $1.20 per million output tokens, and GPT-5.6 Terra dropped 20% from $2.50 to $2.00 per million input tokens and from $15.00 to $12.00 per million output tokens.
The SPP read
Microsoft matched OpenAI's July 30 price cuts in Azure Foundry effective August 1: the Luna rung fell steeply and the Terra rung fell by a smaller step, in both input and output, in the same proportions the model vendor had cut two days earlier. The launch prices had held since the July 9 debut. When the model vendor cuts, the platform reprices in step, and that makes upstream rate volatility a direct term of the downstream contract.
Read revised Sep 15, 2026Reason: Read revised to describe the change without repeating the price points, which stay in the move record.
Microsoft matched OpenAI's July 30 price cuts in Azure Foundry effective August 1: GPT-5.6 Luna fell 80% to $0.20 per million input tokens and $1.20 per million output, and Terra fell 20% to $2.00 and $12.00.
The move
On August 1, 2026 Microsoft ended support for Copilot Pro for existing subscribers; Microsoft's support page states 'Copilot Pro is no longer available for purchase; existing subscribers can continue using it until they cancel or support ends on August 1, 2026', pointing them to Microsoft 365 Premium ($19.99 per month, row 403) as one option. New sales had stopped on October 1, 2025 (row 403).
The SPP read
On August 1, 2026 Microsoft ended support for Copilot Pro, the consumer plan it had stopped selling in October 2025. Its support page says existing subscribers could keep using it until they canceled or that date, and points them to Microsoft 365 Premium as one option. The closure completes the arc that began when the plan came off sale; no price moved on this row.
The move
On its July 29, 2026 FY26 Q4 earnings call, Microsoft said Dynamics 365 is moving from a seats model to a seats-plus-consumption model, and that usage-based credit consumption in the customer service category was up four times quarter over quarter.
The SPP read
The same migration, a third time in one earnings call, and here with a consumption number attached. Customer service leads because that is where work shifts from seated humans to metered agents most directly. The seat count stops tracking the work volume, and the meter bills the work that no longer arrives with a human attached; that is why the model is seats plus consumption rather than a conversion.
The move
On July 9, 2026 Microsoft published Foundry rate cards for the whole GPT-5.6 family on Standard Global deployment: Luna at $1.00 per million input tokens and $6.00 per million output, Terra at $2.50 and $15.00, and Sol at $5.00 and $30.00.
The SPP read
Three rungs published in one pass by the cloud reselling the models rather than the lab that made them. Sol sits at five times Luna's input rate with Terra between them, and the spacing is the product decision: a buyer choosing a tier is choosing how much reasoning to pay for, not which vendor to use. A rate card printed by a reseller also says the model has become a component with a distribution margin on it rather than a service bought from its maker.
The move
On June 16, 2026 Copilot Cowork reached general availability after three months of preview in Frontier; it requires a Microsoft 365 Copilot seat and is billed on top of it per task in Copilot Credits, with admin spending limits at tenant, group and user level and Cowork off by default. Frontier tenants that used it in preview were not billed until July 1, 2026.
The SPP read
Copilot Cowork reached general availability after three months of preview inside Frontier, where Microsoft 365 Copilot licensees had used it under the seat. At GA it kept the seat as a requirement and added a usage charge on top, denominated in Copilot Credits and priced per task from model use, context retrieval, tool calls and runtime, with tenant, group and user spending limits and Cowork switched off until an admin turns it on. A capability that had been reachable inside the licensed seat now draws on the credit meter.
Teaser revised Nov 04, 2026Reason: The earlier teaser (metered from the start) is contradicted by the vendor's own post.
Metered from the start, not converted later.
Read revised Nov 04, 2026Reason: The earlier text called Cowork metered from the start; Microsoft's own post records three months of preview under the seat, then a usage charge added on top.
A new product launched on a consumption meter at general availability, rather than starting per-seat and converting later. Vendors that meter from the start never have to run the conversion that breaks installed bases.
The move
Starting April 15, 2026 (delayed to May 16, 2026 for some customers), Microsoft removed in-app Copilot Chat from Word, Excel, PowerPoint, and OneNote for unlicensed users at organizations with more than 2,000 Microsoft 365 seats, communicated via Admin Message Center post MC1253858 published March 17, 2026; the companion post MC1253863 applied a throttled 'standard access' to tenants under 2,000 seats rather than removal. The in-app access being withdrawn had rolled out by September 2025.
The SPP read
Free distribution reversed exactly where it created licensing pressure. The in-app Copilot Chat access Microsoft rolled out to unlicensed users by September 2025 was withdrawn from Word, Excel, PowerPoint, and OneNote starting April 15, 2026 (delayed to May 16 for some customers), for organizations above a seat-count threshold, via admin-channel Message Center posts rather than a public announcement. Smaller tenants kept a throttled version. Free access at enterprise scale had become the alternative to buying licenses, and the retraction drew the line at the population where that substitution costs the most.
Read revised Sep 15, 2026Reason: Read revised to describe the change without repeating the price points, which stay in the move record.
Free distribution reversed exactly where it created licensing pressure.
The move
Microsoft 365 commercial suite subscription pricing will increase effective July 1, 2026.
The SPP read
The commercial echo of the consumer move eleven months earlier: capabilities in, price up, with the increase dated seven months out. By the time it took effect, Microsoft had also put Cowork on the credit meter, so the design uses both instruments at once: the per-seat price absorbs the AI everyone gets, and the meter prices the usage that varies.
Read revised Nov 04, 2026Reason: The meter referred to (Cowork) arrived June 16; the increase took effect July 1. The sequence is now stated as it happened.
The commercial echo of the consumer move eleven months earlier: capabilities in, price up. Read together with the meter that arrived the same month the increase took effect, the design uses both instruments at once: the per-seat price absorbs the AI everyone gets, and the meter prices the usage that varies.
The move
Microsoft offers a Copilot Studio pre-purchase plan of prepaid Copilot Credit Commit Units with savings of up to 20% for up-front purchase and automatic pay-as-you-go coverage when prepaid credits run out.
The SPP read
Microsoft added a third way to buy Copilot Credits. Pay-as-you-go through Azure and a monthly capacity pack sold per tenant were already on sale, and the pack already priced a credit below the pay-as-you-go rate. The Pre-Purchase Plan is a one-year, pay-up-front pool of Commit Units at tiered discounts, and its deepest tier matches the discount the monthly pack already gave. What is new is the term, a year in place of a month, a single pool that spends across Copilot Studio, Dynamics 365 agents and Copilot Chat, and credit against the buyer's Azure consumption commitment. Overage runs on at pay-as-you-go or through another plan.
The move
On October 1, 2025, Microsoft announced raised AI usage limits for Microsoft 365 Personal and Family subscribers, including unlimited image generation and unlimited Voice in the Copilot app, while the 60-credit monthly pool remained in place for other Copilot AI actions in Office apps.
The SPP read
The free ceiling lifted where it markets best and held where it costs most. Microsoft's October 1, 2025 announcement gave Personal and Family subscribers unlimited image generation and unlimited Voice, in the Copilot app specifically, while the monthly credit pool stayed in place for other Copilot actions inside the Office apps. Unlimited in the showcase app, metered in the apps people work in: the allowance moved where usage is promotional and held where it is habitual.
Read revised Sep 15, 2026Reason: Read revised to describe the change without repeating the price points, which stay in the move record.
The free ceiling lifted where it markets best and held where it costs most.
The move
On October 1, 2025, Microsoft launched 'Microsoft 365 Premium' at $19.99/month, a higher-priced tier above both Personal ($9.99/month) and Family ($12.99/month), and simultaneously stopped selling Copilot Pro to new subscribers, making Premium partly a consolidation move rather than a purely additive tier; the January 2025 price increase was not reversed.
The SPP read
The new top plan reads as an addition and works as a consolidation. Microsoft 365 Premium launched October 1, 2025 above Personal and Family, and the same announcement stopped selling Copilot Pro to new subscribers. The standalone AI add-on folded into the top of the plan ladder: one price now covers the productivity suite and the AI allowance that used to be bought separately, and the January 2025 price increase underneath it stayed.
Read revised Sep 15, 2026Reason: Read revised to describe the change without repeating the price points, which stay in the move record.
The $19.99 tier reads as an addition and works as a consolidation.
The move
By September 17, 2025 Microsoft had begun rolling out Copilot Chat inside Word, Excel, PowerPoint and OneNote to Microsoft 365 commercial users without a Microsoft 365 Copilot license, where the tenant's 'Pin Microsoft 365 Copilot Chat' setting was enabled, after rollouts to Outlook from late June; the feature was on by default for eligible users and admins could withhold it only through the pinning setting (Message Center MC1096218, updated September 17, 2025: 'The rollout to Word, Excel, PowerPoint and OneNote has started').
The SPP read
Microsoft extended its free Copilot Chat into Word, Excel, PowerPoint and OneNote for commercial users who hold no Copilot license, on by default wherever the tenant had pinning enabled, after bringing it to Outlook over the summer. Nothing was priced: the chat stayed free and the licensed seat stayed where it was. What moved is where the unlicensed user meets the product, inside the documents rather than in a separate app.
The move
Effective September 1, 2025, Microsoft renamed the consumption unit for Copilot Studio agent billing broadly (Copilot Studio, Copilot Chat agents, SharePoint agents) from 'messages' to 'Copilot Credits', while prepaid pack quantities and the $0.01 pay-as-you-go rate did not change, per Microsoft's own billing documentation.
The SPP read
The currency changed while the price held. Effective September first, Microsoft renamed the consumption unit for Copilot Studio agent billing from messages to Copilot Credits, while the per-feature rates, the pack quantities and the pay-as-you-go rate stayed where they were. A unit rename with the math held still is the cleanest minted-currency specimen in the ledger: what changed is the language the meter speaks, and language is where conversion tables live.
Read revised Nov 05, 2026Reason: One clause changed: the per-feature rates predate the rename and are stated as held, as the vendor's page says.
The currency changed while the price held.
Claim revised Nov 05, 2026Reason: The clause on feature-based counting is removed; Microsoft's page dates only the rename to this day.
Effective September 1, 2025, Microsoft renamed the consumption unit for Copilot Studio agent billing broadly (Copilot Studio, Copilot Chat agents, SharePoint agents) from 'messages' to 'Copilot Credits' with feature-based counting, while prepaid pack quantities and the $0.01 pay-as-you-go rate did not change, per Microsoft's own billing documentation.
The move
Microsoft 365 Personal and Family subscribers will receive a monthly allotment of 60 AI credits usable across Copilot in Word, Excel, PowerPoint, Outlook, and OneNote, plus Designer, Paint, Photos, and Notepad on Windows; on Family plans, Copilot is available only to the subscription owner.
The SPP read
The consumer surface ran the credits play the same week the commercial surface metered agents: a monthly allotment burned across apps. The credit is a surrogate unit: it lets the vendor tune the exchange rate between the subscription price and the underlying model cost without reprinting either.
The move
Microsoft is increasing the price of Microsoft 365 Personal and Family in the US by $3 USD per month, effective immediately for new subscribers and at next renewal for existing ones, the first increase for these consumer plans since their release.
The SPP read
The other half of the credits move: the first price increase in the product history, paired with AI now included. Bundling the model into the subscription converts an unpriceable cost into a priced one, and the increase funds the absorption.
The move
On January 15, 2025 Microsoft introduced Microsoft 365 Copilot Chat, adding agents to its existing free chat for commercial customers and billing them on the Copilot Studio pay-as-you-go message meter through the customer's Azure subscription.
The SPP read
Microsoft 365 Copilot Chat brought agents into the free chat surface and billed them on the Copilot Studio pay-as-you-go message meter that had been on sale since December, at that meter's rate, through the customer's Azure subscription. Microsoft's own documentation splits the metered agents from the included ones by grounding: an agent built on instructions and public web content is included, and an agent reaching SharePoint, tenant files or Graph connectors is metered. The meter tracks access to the customer's own data.
Teaser revised Nov 05, 2026Reason: The earlier teaser was a contrast.
The meter attached to your data, not to the agent's autonomy.
Read revised Nov 05, 2026Reason: The earlier text opened on a later event and ran on a contrast; now names the meter already on sale and the vendor's own included-versus-metered split.
Eighteen months before the seat-plus-meter earnings call the pattern was already set, and the line is not where the announcement's language suggests.
The move
Starting December 1, 2024, Microsoft offered Copilot Studio through a pay-as-you-go meter billed to an Azure subscription at $0.01 per message, charged at the end of each monthly billing period with no up-front license commitment, alongside the existing prepaid capacity pack of 25,000 messages for $200 per tenant per month.
The SPP read
Microsoft opened a second way to pay for Copilot Studio. The product had been sold through a prepaid monthly capacity pack per tenant; from the first of December the same messages could instead be billed to an Azure subscription as they were used, settled at the end of each month with no license bought in advance. The unit stayed the message and the pack stayed on sale. What the meter added was a way to start without a commitment, and it is the path every later move on this card builds on: the rename of the unit, the annual pool, the enforcement.
Planning a move like one on this arc, or countering one Microsoft just made? Talk to a pricing expert before it ships: describe the move, and a pricing architect reads it against your own licensing, packaging, and pricing.
Is your own pricing architecture ready for a move like this?
Every Microsoft move on this arc changed its licensing, packaging, or pricing. Score your own architecture, twenty-five questions in four minutes, free, and see which of the three holds the risk.
What we have written about Microsoft.

The Licensing Model: What the Unit Is, and What It Grants
A software licensing model names the unit you sell and defines what that unit grants. Most companies decide the first half and inherit the second.

The Subsidy Cliff: What Happens to AI Application Pricing When the Model Layer Stops Absorbing Your COGS
Model-layer repricing is ending the subsidized inference AI application vendors priced against. Why the cliff is a metric boundedness problem, and the archit...

Price Perception B2B: Why Software Pricing Psychology Fails
Price perception B2B differs from B2C. Committee decisions neutralize psychological tactics. Value metric legibility and packaging architecture drive purchase decisions in enterprise software.
Other vendors on the log.
All tracked vendors on the AI Pricing Observatory
Get this week’s verified AI pricing moves in your inbox.
The moves, the week they’re verified. A dated headline and a one-line read for each new move, with a link back to the full page.
One issue a week, only when something’s actually moved. Unsubscribe anytime from the confirmation email.
Prefer Slack? Get the weekly digest in Slack.
Primary sources behind the Microsoft arc, dated.
| Date | Source | Record |
|---|---|---|
| azure.microsoft.com | primary ↗ | |
| azure.microsoft.com | primary ↗ | |
| azure.microsoft.com | primary ↗ | |
| microsoft.com | primary ↗ | |
| partner.microsoft.com | primary ↗ | |
| techcommunity.microsoft.com | primary ↗ · archived | |
| azure.microsoft.com | primary ↗ | |
| support.microsoft.com | primary ↗ | |
| microsoft.com | primary ↗ · archived | |
| azure.microsoft.com | primary ↗ · archived | |
| microsoft.com | primary ↗ · archived | |
| reworked.co | primary ↗ · archived | |
| 2025 | ||
| microsoft.com | primary ↗ · archived | |
| microsoft.com | primary ↗ | |
| microsoft.com | primary ↗ · archived | |
| microsoft.com | primary ↗ · archived | |
| mc.merill.net | primary ↗ | |
| learn.microsoft.com | primary ↗ · archived | |
| microsoft.com | primary ↗ · archived | |
| microsoft.com | primary ↗ · archived | |
| microsoft.com | primary ↗ · archived | |
| 2024 | ||
| microsoft.com | primary ↗ | |

Chris Mele
Ranked #1 on OpenView’s list of B2B SaaS pricing experts. Every read on this page is written by a pricing architect, never drafted by a model, backed by a team that has held CFO, CPO, and CIO seats inside software companies.
The claims ledger and citability gate do the heavy lifting on sourcing. The expert makes the calls only humans can: what a move actually changes under its label, and what it signals for the vendors around it.
Read more about Chris →Want this arc read against your own pricing architecture?
Watching how Microsoft moves is one input. Deciding how your own licensing, packaging, and pricing should respond is a different discipline, and it is not something a dashboard can do for you.
