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OEM Licensing

OEM Licensing

Go-to-MarketChannel StrategyLicensing Model

A channel where your software is embedded as a component within another vendor's product. The direct customer is the integrating vendor — not the end user who uses the combined product. In OEM licensing, your license agreement grants the integrating vendor the right to embed and redistribute your software; the integrating vendor's own license agreement with the end user governs how the combined product is used.