Risks of changing software pricing—what could go wrong?
Pricing deployment risks range from wasting your time to crashing your business model The truth is, despite the popularity of...
The Roles and Responsibilities of the Chief Monetization Officer
Last year, we started banging the drum about the need for software companies to place a Chief Monetization Officer—we call...
Software Pricing is the Wild Wild West
Both buyers and sellers are shooting themselves in the foot As software design and development has evolved into a highly...
Should you display pricing on your website and how much detail should you provide?
One of the livelier debates among software companies is how much pricing detail should be displayed on their website or...
How to Utilize Programmatic Pricing when Selling Software to Procurement
If you sell your product to other businesses or government, you’ve undoubtedly encountered the challenge of the Procurement Department. When Procurement gets involved, whether to negotiate a purchase...
It’s Wise to Question the Big Assumption about Consumption Pricing
Consumption pricing–a licensing model where software is sold based on use (actual traffic, transactions, etc.) rather than a fixed fee–is...
Is an RFP a Good Way to Choose a Pricing Consultant?
Software execs dread the time it takes to respond to RFPs (Request for Proposal), the limits placed on them to gather...
Thanks to 2020, Software Pricing is an Essential Consideration for 2021 Planning
For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and...
SaaS Pricing Strategies-the Fallacy and Fix for Land and Expand
The sales strategy of “Land and Expand” is common among software companies. So common, in fact, that it might be...
Pandemic Pricing Blunders: Avoid the Cliff
It’s been said that you learn the true character of a person by how they respond to adversity. That applies...
Who’s the Boss? Why you must hold the line on pricing
Setting prices is challenging, especially for software, where prices must account for a product that is continuously getting better with...
5 Signs Your Pricing Strategy Isn’t Working
Our company is built on the premise that an effective pricing strategy is a software company’s single most influential variable...
How To Think Strategically (Without A Consultant)
The best way to find the sweet spot for pricing is to not focus on pricing. Whether you're on a...
Video: Identifying Negative Ripple Effects Before Tweaking Software Pricing
https://vimeo.com/301285199 Transcript of Chris Mele's talk: A Company, you know, starts as a bit like a gang on the run....
Video: The Risk of Waiting to Fix Sub-Optimized Pricing
https://vimeo.com/301285356 Transcript of Chris Mele's talk: One of the fundamental differences between a software company and, let's say, a manufacturing...
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