Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
Forbes: What Software Companies Get Wrong About Pricing
To read the original Forbes article, click here. B2B Pricing is a Science Imagine this: Tanya and Tessa are trying...
SPP’s Chris Mele featured on Better Done Than Perfect Podcast
Sales teams face significant challenges that are often underestimated. Executive management prioritizes a tough stance on pricing, but frequently overlooks...
SaaS Pricing Best Practices: List price or net price, which is more important?
SaaS pricing power comes from the relationship between list and net Is list price or net price more important in...
If you’re right pricing B2B software, you don’t have to push to close sales
How to close software deals without trying too hard What’s the best way to close a SaaS sale or other...
Three more B2B SaaS Pricing Errors – and how to avoid them
Additional software pricing errors that zap revenue and profit In my previous post, I discussed the three worst pricing errors...
The three worst B2B SaaS pricing errors – and how to avoid them
These software pricing errors zap revenue and profit The number 1, absolutely worst error you can make in B2B SaaS...
Why Continuous Monetization is so Vital to the Future of your Software Company
There is a myth about pricing that software companies often let themselves believe. It involves the notion that once a...
How software pricing facilitates value-based selling
B2B software providers can do more to equip their salesforces for success My first blog in this series explained why...
Is premium pricing a good strategy for B2B software?
Will a premium pricing strategy increase your revenue and profits? In online discussions of pricing strategies, you’ll often see strong...
B2B Pricing: Is value-based pricing undercutting the value of your B2B software?
Borrowing B2C pricing methods doesn’t work for B2B—here’s what does My previous blog explained why 90% of value-based pricing and selling...
In B2B software, 90% of value-based pricing and selling is a hoax
Salespeople in the B2B software world are often prodded to “sell on value.” In most cases—I’ll estimate 90%—they’re being asked...
Don’t use grandfathered pricing tactics!
This widespread practice greatly increases pricing risk by giving away revenue In this second blog in our series on the risks...
Risks of changing software pricing—what could go wrong?
Pricing deployment risks range from wasting your time to crashing your business model The truth is, despite the popularity of...
Growing software revenues and relationships in the rich ground of Market Fairness Pricing
Increase the size of initial sales and ease of expansion sales There are places in this country where the soil...
What’s the difference between value-based software pricing and needs-based software pricing?
Which type of B2B software pricing strategy is more customer-centric, fair to buyers, and profitable for sellers? Value-based pricing and...