Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
Forbes: Amid Turmoil, Software Leaders Must Rethink Their Pricing Assumptions
To read the original Forbes article, click here. SaaS Pricing: Validating Your Assumptions In times of turmoil, many of the...
Forbes: How Pricing Affects Selling Strategies
To read the original Forbes article, click here. “How many model runs do you plan on using this year for...
Reimagining the B2B Software RFP on Art of Procurement Podcast
Nothing much has changed in the world of RFPs in 2023. Ask 10 software executives how they feel about RFPs...
Forbes: What Software Companies Get Wrong About Pricing
To read the original Forbes article, click here. B2B Pricing is a Science Imagine this: Tanya and Tessa are trying...
SPP’s Chris Mele featured on Better Done Than Perfect Podcast
Sales teams face significant challenges that are often underestimated. Executive management prioritizes a tough stance on pricing, but frequently overlooks...
SaaS Pricing Best Practices: List price or net price, which is more important?
TL;DRThis article explains that both list price and net price matter—and that transparency in their relationship is the real lever...
Pricing B2B Software: Why the Right Model Sells Itself
TL;DR:This article explains that when you get pricing B2B software right - via an optimal, value-based model and transparent discount...
Three more B2B SaaS Pricing Errors – and how to avoid them
Additional software pricing errors that zap revenue and profit In my previous post, I discussed the three worst pricing errors...
The three worst B2B SaaS pricing errors – and how to avoid them
These software pricing errors zap revenue and profit The number 1, absolutely worst error you can make in B2B SaaS...
Why Continuous Monetization is so Vital to the Future of your Software Company
There is a myth about pricing that software companies often let themselves believe. It involves the notion that once a...
How software pricing facilitates value-based selling
TL;DRThis article shows how B2B software companies can make value-based selling actually work by designing monetization up front - simplified...
Is premium pricing a good strategy for B2B software?
TL;DRPremium pricing can work for B2B software - but only when the product truly delivers premium value. Many companies fail...
Is Value-Based Pricing Hurting Your B2B Software Value?
TL;DRThis article challenges the blind adoption of value-based pricing in B2B software, explaining why B2C-style models often fail when value...
In B2B software, 90% of value-based pricing and selling is a hoax
Salespeople in the B2B software world are often prodded to “sell on value.” In most cases—I’ll estimate 90%—they’re being asked...
Don’t use grandfathered pricing tactics!
TL;DRGrandfathered pricing (letting existing customers keep outdated prices) might seem like a goodwill gesture, but it actually destroys long-term revenue....