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Resources Insightful narratives,strategic wins. Pricing is the single most powerful lever a software company can use to build its revenue and valuation. Explore these resources […]
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Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My chief objective for the article […]
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Software execs dread the time it takes to respond to RFPs (Request for Proposal), the limits placed on them to gather insight about the customer’s needs, […]
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For software companies, 2020 has been boom or bust. While some of us have benefitted from the massive disruption and reorientation of the business world […]
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The Importance Of A Chief Monetization Officer In part 1 of this series, we recently proposed that executive teams at software companies need to include a dedicated Chief […]
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