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Of the many questions software executives must answer, those concerning software pricing may have the most significant impact on their company’s overall success. Pricing has a profound effect on nearly every aspect of a […]
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Episode 974: Estimating Value, Developing Packaging and Pricing and How to Get Paid Fairly
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The importance of discounting to a software company can hardly be overstated, as the difference between the right and wrong approach to it can have […]
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Newsletter Improve your pricing.Improve your business. Subscribe to our blog and get our latest insights sent directly to you. Today’s software industry is intensifying its […]
Read Full Article >>Resources Insightful narratives,strategic wins. Pricing is the single most powerful lever a software company can use to build its revenue and valuation. Explore these resources […]
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Recently, I wrote an article about avoiding “pricing traps” during the beta phase, a common challenge for software companies. My chief objective for the article […]
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Software execs dread the time it takes to respond to RFPs (Request for Proposal), the limits placed on them to gather insight about the customer’s needs, […]
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