Customer acceptance of new software product capabilities is higher when products are developed using agile development methodologies. Are both your pricing and development processes effectively coupled together?
Learn how to make sure your software monetization approach addresses the potential impact of ongoing software changes that can impact other systems.
Microsoft’s licensing shift provides lessons about doing effective software monetization, the first of which is always start with the customer.
Other industries can give software companies powerful insights into software pricing strategies.
General Motors recently recalled 474,000 vehicles, many of which are being returned to dealers so they can “recalibrate the software”. I wonder if they factored that into their pricing process.
Nick Mehta, CEO of Gainsight, talks at SIIA’s Maximize conference in 2014 about why software companies should accelerate their customers’ time to value.
Learn the differences between a pricing model and a Monetization Model and better understand what pricing is all about.
Sandhill just published a smaller research study on the five most prevalent sources of pricing pressure. Learn why selling value is still a tough challenge for software firms.
When is the last time you went through your software company’s sales attic to shore up your selling process?