We interviewed Dr. Peter Huber on how software companies should approach the problem of understanding the value they deliver to their customers.
Role of License and Entitlement Management in Monetization
Learn more about license management and entitlement management.
Subscription Business Models: Quick Repackaging Tips
To stimulate sales in a slow market without the baggage of long-term liabilities, here’s a thought: Give your sales team the freedom to negotiate packaging options, just like they have the freedom to negotiate discounts.
The Case for Agile Pricing Processes
Customer acceptance of new software product capabilities is higher when products are developed using agile development methodologies. Are both your pricing and development processes effectively coupled together?
Software Monetization, Change and Insanity
Learn how to make sure your software monetization approach addresses the potential impact of ongoing software changes that can impact other systems.
Software Monetization: Microsoft’s New License Metric
Microsoft’s licensing shift provides lessons about doing effective software monetization, the first of which is always start with the customer.