A better definition for a strong beta customer is a prospect that is willing to pay to become a customer for an early version of your product.
Value-Based Pricing: Requires Brains or Brawn?
We interviewed Dr. Peter Huber on how software companies should approach the problem of understanding the value they deliver to their customers.
Role of License and Entitlement Management in Monetization
Learn more about license management and entitlement management.
Subscription Business Models: Quick Repackaging Tips
To stimulate sales in a slow market without the baggage of long-term liabilities, here’s a thought: Give your sales team the freedom to negotiate packaging options, just like they have the freedom to negotiate discounts.
The Case for Agile Pricing Processes
Customer acceptance of new software product capabilities is higher when products are developed using agile development methodologies. Are both your pricing and development processes effectively coupled together?