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Is your sales team fluent in software pricing? Two of my favorite stories, told to me by sales execs, demonstrate how the ability to fluently […]
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Last year, we started banging the drum about the need for software companies to place a Chief Monetization Officer—we call it the CMzO—within their senior […]
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Market Fairness Pricing works better and increases value for both software buyers and sellers As I discussed in a recent post titled Software pricing is […]
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Both buyers and sellers are shooting themselves in the foot As software design and development has evolved into a highly planned and disciplined process, the pricing of […]
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One of the best things about the software industry is its unwavering belief that there is always a better way. No mousetrap that can’t be […]
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For most software executives, the ultimate SaaS business barometer is their company’s valuation. It drives decisions on corporate strategy, product development, brand positioning, hiring, investment, […]
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In a recent article explaining the use of consumption pricing as a pricing strategy, we mentioned the increased attention being given to Consumption Pricing—a licensing […]
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I heard a story recently about a teenager who drove his father’s new Lamborghini and quickly wrecked it into a row of trees on the side of the road. Thankfully, the only injury was […]
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