Rupture Moment

SPP's term for the failure mode of event-based pricing — a multi-year repricing that bundles licensing, packaging, and pricing changes into a single high-stakes ship. Three architectural decisions move at once, which means three sets of assumptions are tested simultaneously, with no clean way to attribute outcomes to any single change. The cost of a rupture is full freight every time: engineering work to ship the new metric, sales retraining, customer communications, contract amendments, attribution arguments at renewal. The cadence is reactive; the cost per iteration does not decrease over time.