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Pricing Architecture

Pricing Architecture

Pricing FrameworkBusiness Model

The integrated system produced when the three trifecta decisions — licensing model, packaging model, and pricing model — are made together rather than separately. The licensing model defines what rights are granted and which value metric attaches to those rights. The packaging model defines how those rights are bundled into editions, add-ons, and modules. The pricing model defines how those bundles are priced across configurations, customer groups, channels, and volumes. "Architecture" is the noun for the composed result (also called the monetization model or monetization architecture); "trifecta" is SPP's shorthand for that integrated model — the licensing, packaging, and pricing models named as one — not a framework for decomposing it.

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