Packaging Model
The decision about how all forms of intellectual property — services, software features, and insights — are grouped into a given product offering. The packaging model covers the composition of editions (what capabilities are included at each level), the design of add-ons and modules (what sits outside the editions and can be purchased separately), capability allocation (which capabilities move between editions as buyers step up — what the industry commonly calls "feature gating"), and the service and insight components (implementation, enablement, support, advisory work, data products, benchmarks, intelligence) that accompany the software. The packaging model is one of the three strategic decisions in SPP's pricing architecture (licensing model + packaging model + pricing model). In the license agreement, packaging decisions are typically codified in the services-and-scope section — which features, modules, services, and insights are included in the edition the customer has licensed.
Used in these articles
- Continuous Monetization: The B2B Software Pricing Discipline | SPP
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