Capability Allocation

SPP's term for the architectural decision about which capabilities sit in which part of the offer — and which capabilities move as buyers step up. The industry commonly calls this "feature gating," a PLG/freemium-coded framing that treats restriction as the primary mechanism and limits the unit of analysis to product features. SPP's capability allocation is broader: capabilities take many forms — software features, services (implementation, enablement, support, advisory work, training), and insight components (data products, benchmarks, intelligence) — and allocation is a deliberate architectural choice about where each capability creates the most pricing leverage. Done well, the allocation creates economic gravity — the parts of the offer a customer grows into contain capabilities that growth genuinely requires — rather than artificial pressure where the upgrade is forced because the customer hit a feature wall.