Chris Mele
Chris Mele (pronounced “Mee Lee”) is SPP CEO and Managing Partner. As a former SaaS company founder and C-level himself, Chris has the unique ability to impact and unlock software company pricing, packaging and licensing strategies to maximize revenue, profit, loyalty and valuation. Under his leadership, SPP has become one of the world’s most influential voice for growth-oriented software companies of all sizes, consistently launching some of the software industry’s most transformative monetization strategies.
Latest Resources
Generative AI (GenAI) Pricing Challenges
In the late 1990s, I attended a meeting with a startup healthcare software company that had built an impressive solution...
Behind the Scenes: The Inception Of LevelSetter, Our AI-Augmented B2B Pricing Platform
In 2014, I was hot off the back of my own startup. On a drive down to Charlotte to interview...
From Services to Software—and Back Again: Navigating the New B2B Consulting-Software Convergence
The boundary between B2B consulting and B2B software companies is blurring again. With AI gaining momentum, today’s market demands faster,...
The Dangers of Situational Pricing in Software Sales: Why Transparency Matters
To read the original Forbes article, click here. What is Situational Pricing? Situational pricing is the controversial practice of charging...
How Software Leaders Can Price for Simplicity And Profitable Growth
To read the original Forbes article, click here. You can read part one of the discussion on the inherent dangers...
AI Deep Dive: Risks of Downplaying Your Hallucination Rates
Listen Now In this episode, Chris deep dives with Anup Iyer, a member of Moore & Van Allen's AI task...
Why Software Companies Should Stop Using Content Frameworks for Pricing
To read the original Forbes article, click here. If you've ever used a marketing content framework like buying personas to...
Forbes: Why Some Software Companies Are Unknowingly Pricing Their Solutions Like 1980’s Manufacturers
To read the original Forbes article, click here. When it comes to software pricing, it turns out most software companies...
Forbes: In Software, Decoupling Pricing From The Product Life Cycle Is A Losing Strategy
To read the original Forbes article, click here. At many software companies, there’s a puzzling paradox: Executives and their teams...
Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project
To read the original Forbes article, click here. Software executives often make the mistake of ignoring historical pricing and transaction...
Improvising Pricing Is A Losing Game
To read the original Forbes article, click here. Forbes: The Dangers of Winging It In Software Pricing Software leaders and...
Willingness to Pay, The Biggest Contributor
To read the original Forbes article, click here. Forbes: How Salespeople Influence Willingness To Pay The idea that customers primarily...
Willingness to Pay, It’s More Complicated
To read the original Forbes article, click here. Forbes: To Land On The Right Pricing, Software Leaders Must Look Not...
Forbes: Private Equity Playbook Often Misses the Pricing Mark with Software Acquisitions
To read the original Forbes article, click here. How The Traditional PE Pricing Playbook Can Alienate Customers The typical private...
SaaS Pricing: Ditching the Smoke & Mirrors
To read the original Forbes article, click here. Forbes: To Fix The Broken State Of Software Pricing, The Industry Must...