Search Results:
We don’t haveto disparage our competitors.Because we have none. We were the first firm focused on pricing software and intellectual property, developing such innovations as […]
Read Full Article >>
Early in my career, I fell for a competitor’s spying ruse. I was working a tradeshow booth during the busiest traffic period when a “prospect” […]
Read Full Article >> It’s been said that you learn the true character of a person by how they respond to adversity. That applies to companies, too, and throughout […]
Read Full Article >> We recently introduced our thoughts on the need to create a Chief Monetization Officer (CMzO) executive role, particularly for software companies. Two factors are at […]
Read Full Article >>
Sagar Thakur, former head of pricing for OSISoft, explains why B2C techniques like Willingness-to-Pay are “vastly inadequate” in addressing B2B pricing problems.
Read Full Article >>←Go back home
Read Full Article >>
In the 1980s, when Information Systems was gaining a foothold as a vital corporate discipline, most companies managed their “computer guys” (they were almost always […]
Read Full Article >>
Overview Staffing a pricing engagement upfront for success requires: Strong line of site to executive management that needs to be engaged actively on the project […]
Read Full Article >>
Walker White, former President of BDNA, discusses the value of holding the line on new pricing, and the significant increase in revenue that resulted from […]
Read Full Article >>