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Learn why using buyer personas to develop pricing can lead to complexity and ineffective pricing strategies.
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Unlocking Profitability: The Essential Role of Pricing in Software Product Life Cycles
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Decoupling pricing from the product life cycle is illogical. Product development coupled with thoughtful pricing makes profitable software companies.
Read Full Article >>Improve Your Pricing. Improve Your Business. Subscribe to our blog and get our latest insights sent directly to you. Today’s software industry is intensifying its […]
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Improvise pricing can lead to a series of cascading consequences that can ultimately cause a software company to fold.
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The largest terminating factor in willingness to pay is not the customer: it’s the salesperson.
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The complicated nature of willingness to pay (WTP) for B2B software companies and the dangers of Van Westendorp (PSM)
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When a private equity firm purchases a software company, customers often worry they’ll have to pay more for the same software.
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