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We won’t lie and tell you software pricing is easy and painless. It isn’t. … But easy or hard, software pricing has to be done if you want to get paid.
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The land part of your land & expand strategy ought to be a no-brainer for customers. So why is it most software companies land…and fail to expand?
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Consistently getting paid fairly for the value your software delivers is not as easy as it sounds. Software companies routinely over-analyze and over-think their strategies and tactics until executive management is paralyzed into inaction.
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True competitive understanding entails more than a comparison of product features or UX or list prices. Those views are important, but if used alone to represent your competitive environment, they can yield ineffective, or even damaging, pricing strategy decisions.
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Protecting legacy revenues is of utmost important for software companies moving to the cloud from on-prem solutions.
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What you really need to know about your competitors’ pricing strategies aren’t found on their websites.
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Learn why not discounting, as well as unstructured discounting, can hurt the growth of your SaaS company.
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Take this 5 minute test to determine if you really have a software pricing problem.
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A better definition for a strong beta customer is a prospect that is willing to pay to become a customer for an early version of your product.
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