Competitive intelligence (CI) is a vital input for effective pricing design. But too often, CI is conducted unethically, exposing the software company to risks that jeopardize its strategy, reputation and bottom-line. Moreover, the prevalence of unethical CI in software carries hidden consequences that affect all of us.
In our latest eBook, Ethical Competitive Intelligence in Software we explain the good and bad of competitive intelligence efforts to help you lower your risk, improve your results and avoid being part of an industry-wide problem.
An eBook to help you learn:
The differences between ethical and unethical competitive intelligence
Your risks when conducting or sponsoring unethical competitive intelligence
Your rights when competitive intelligence is conducted against you, including six counterintelligence best practices
How to conduct ethical competitive intelligence that produces accurate and reliable insight