MarketShare, Inc.

MarketShare is a management consultancy that, since its founding in 1982, has specialized in the technology industry, particularly computer software. Our focus is pricing - helping clients generate increased revenue, profit, and cash flow from the products & services they sell and the professionals who sell them. We help our clients in three related practice areas...

Value-Driven Pricing - Developing and implementing more effective pricing strategies, policies, and tactics.

Strategic Discounting - Identifying ways to more effectively track negotiated discounts and to improve the return on these marketing "investments".

Value-Based Selling - Developing and implementing analytical tools that help sales professionals better quantify and communicate product value.

For more information about MarketShare go to About Us

The SoftwarePricing website is a compilation of publicly available information on pricing along with pricing perspectives and insights developed by MarketShare over the past twenty years. It is a resource for organizations and individuals involved in pricing software and related products. It can be particularly useful for those considering engaging consultants to help address their pricing issues and opportunities.

Key topic areas in the site include value-driven pricing, strategic discounting, and value-based selling - which, in combination, will help to answer difficult questions such as...

•   Are you following the right pricing strategy?
•   Should you consider alternate licensing models such as SaaS or Subscription ?
•   Can new approaches to licensing and prices open new market segments
•   Are your packaging and price structures aligned with customers' needs?
•   Can new prices and discount schedules increase revenues?
•   Can simpler price lists and discount schedules increase deal flow?
•   Are you investing discount dollars wisely?
•   Is your value clear to the sales team and your customers?
•   What is the best way to transition to new prices?

Sometimes the content of the site gives enough information to answer questions like those posed above. Often the content helps frame issues requiring further discussion. If you'd like us involved in the discussion, contact us.