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Marketing
Marketing leadership in software organizations often defines pricing and packaging. Product Marketing Leaders work with the C-Suite, Product Management, Legal, and FPNA to identify the ideal customer profile. You work across teams to analyze buying behaviors, understand reasons for churn, monitor competitive intelligence, and set the GTM strategy for the product.
This can be a heavy lift especially is software companies that have multiple products, serve multiple segments and industries. Layer in acquisitions that have overlapping capabilities, and your head may start spinning.
How do you stay confident in pricing while the business keeps shifting?
At SPP, we help Marketing teams successfully:
Refine the ICP beyond segments and titles to identify what they value most
Perform deal analysis using LevelSetter to expedite the path to real buying insights
Simplify packaging and pricing based on buyer/seller behaviors and ethical competitive intelligence
Read more about the importance of pricing on Go To Market (GTM) holistically.
