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Value-Based Pricing Strategy: A Complete Guide for B2B SaaS Companies
Most B2B SaaS companies price their products incorrectly. They rely on cost-plus formulas or they copy...
AI Software Pricing: What to Know If You Want to Get It Right
AI software pricing creates challenges that standard B2B subscription models can’t handle. AI applications eat up...
Generative AI (GenAI) Pricing Challenges
In the late 1990s, I attended a meeting with a startup healthcare software company that had...
B2B Pricing Software: A Complete Guide for Revenue Growth
Your pricing strategy directly impacts your bottom line, yet most B2B companies still use spreadsheets that...
Software Monetization: A Complete Guide to Revenue Models
Your software monetization strategy determines whether your B2B SaaS company captures maximum value from every customer...
Behind the Scenes: The Inception Of LevelSetter, Our AI-Augmented B2B Pricing Platform
In 2014, I was hot off the back of my own startup. On a drive down...
Scale Your B2B SaaS Revenue: How To Effectively leverage Pricing Strategy Consulting
Your B2B SaaS pricing policy can accelerate growth or kill it entirely. Most companies hire pricing...
AI-Driven Pricing vs. AI-Augmented B2B Pricing — Why Human Expertise Still Matters
Artificial intelligence is pushing boundaries in the software industry, pricing included, but not necessarily in the...
From Services to Software—and Back Again: Navigating the New B2B Consulting-Software Convergence
The boundary between B2B consulting and B2B software companies is blurring again. With AI gaining momentum,...
Avoid Win-Lose Deals: Sales Compensation Pitfalls in New Pricing Strategies
As software products and markets rapidly evolve, software companies must continually re-evaluate their pricing strategies. This...