eBooks library.
Easy-to-digest eBooks for you to acquire a deeper understanding of software pricing.
eBook
Ethical Competitive Intelligence In Software
Gather insights responsibly to stay ahead without compromising integrity.
eBook
Transitioning To SaaS Revenue
Master the shift to a SaaS model and drive long-term, scalable growth.
eBook
3 Ways To Make Sure Your Land & Expand Strategies Actually Expand
Implement strategies that fuel meaningful, lasting customer expansion.
eBook
How To Price Software
Create a pricing model that captures true value and drives adoption.
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The Dangers of Situational Pricing in Software Sales: Why Transparency Matters
In the cutthroat world of software sales, a silent battle rages beneath the surface…
How Software Leaders Can Price for Simplicity And Profitable Growth
How content marketing frameworks rooted in buying personas leads to unnecessary complexity.
AI Deep Dive: Risks of Downplaying Your Hallucination Rates
Listen Now In this episode, Chris deep dives with Anup Iyer, a member of Moore &...
Why Software Companies Should Stop Using Content Frameworks for Pricing
Learn why using buyer personas to develop pricing can lead to complexity and ineffective pricing strategies.
Forbes: Why Some Software Companies Are Unknowingly Pricing Their Solutions Like 1980’s Manufacturers
Why tiered pricing is losing you money.
Forbes: In Software, Decoupling Pricing From The Product Life Cycle Is A Losing Strategy
Decoupling pricing from the product life cycle is illogical. Product development coupled with thoughtful pricing makes...
Forbes: Why Software Pricing Shouldn’t Be A Greenfield Project
How ignoring historical prices can lead legacy customers to churn.
Improvising Pricing Is A Losing Game
Improvise pricing can lead to a series of cascading consequences that can ultimately cause a software...
Willingness to Pay, The Biggest Contributor
The largest terminating factor in willingness to pay is not the customer: it’s the salesperson.
Willingness to Pay, It’s More Complicated
The complicated nature of willingness to pay (WTP) for B2B software companies and the dangers of...
