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Investors
Experienced software investors know how to gauge the quality of a solution, calculate its market potential, assess the competitive environment and judge the skills of the management team.
But new pricing data expertise has enabled some investors to capture significantly more value by including a review of the software company’s pricing data in their due diligence process.
So what’s your edge when traditional diligence isn’t enough?
At SPP, we help Investors successfully determine
upside potential including:
If the current pricing metric aligns with the customer’s perception of value and if the pricing model scale
If discounting practices are thoughtful, formalized and beneficial, or discretionary, inconsistent and counterproductive
If potential pricing changes sway revenue and impact customer acquisition, retention and growth
