Looking for profitable growth?
Figuring out how to price your software is often considered the root canal of business because both are painful and can lead to downstream complications. However, both the pain and the complications of either procedure can be mitigated – if not avoided altogether.
We won’t lie and tell you software pricing is easy and painless. It isn’t. How to price your software takes work, but many companies make it harder than it has to be.
Software pricing can also be painful because it requires change, explicit decisions, and often exposes an organization’s weaknesses. But easy or hard, software pricing has to be done if you want to get paid. Do pricing well and you will be paid well, too.