Table of Contents
1. Am I looking for a consultant or a pricing partner?
2. Do they have real software leadership experience?
3. Do they work from a “one-size-fits-all” playbook?
4. Are they a cultural fit?
5. Should I put out an RFP?
6. Can I just use AI to generate my pricing?
7. Could we just do this on our own over time?
Too many pricing buyer’s guides read like they were written from the outside looking in. For sure they cover the basics. What to ask, how to compare, how to vet a firm. But most of the ones we’ve seen miss the real challenge: Choosing someone you can trust with the very heartbeat of your business.
How do you do that? First, we say forget the templated RFP and boiler-plate, “tick the-box” evaluations. And focus instead on asking better questions. We think the seven we’ve gathered here can go a long way toward helping you find a pricing firm built for the way software companies operate now. Obviously, we’re biased. That’s how guides like these work, and we know you know that. But we also know we’ve been doing this a long time, and have absolutely nothing to hide.
Please check this out, and let us know if you have any questions.
We’d love to talk more. Here we go.
1.
Am I looking for a consultant
or a pricing partner?
The difference matters. A consultant gives you advice, then walks away. A true pricing partner works with you end-to-end. A partner doesn’t just recommend a pricing model. They help you deploy it, validate it, and refine it based on what actually happens in the field. A true pricing partner stays in the work, because pricing isn’t static. It’s dynamic, and success depends on what comes after the rollout.
At SPP, we combine proprietary software and unparalleled expertise to help you price within a complete, defendable, and repeatable pricing program. That proprietary software we mentioned? It’s called LevelSetter, and we think of it as a continuous monetization engine. One that lets you model strategies, simulate rollout risks, and track how every deal behaves over time. You get real-time insight into line-item impacts, discounting behavior, and post launch friction. So you can respond, not react.
This is why we don’t hand off spreadsheets. We give you a quoting engine, built into the platform. We don’t just suggest a price. We calculate it, schedule it, and manage it at scale. And we don’t disappear after delivery. We sculpt, iterate, and optimize with you, week after week, so your pricing doesn't just look good in theory. It performs in market.
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Provides both Consulting & Technology to support your pricing
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Continuously optimize and improve pricing using real-time data
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Quickly validate the impacts of price changes before deploying live
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Gain unprecedented insight to post-rollout issues using LevelSetter
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Build discounting into the model and analyze deal behavior over time
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Sculpt with our experts, get your new API key, and update global pricing within the hour
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Model different monetization approaches for maximum profitability
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Real-time, cloud-based quoting engine – no more rogue spreadsheets
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Automatically calculate line-item level impacts on pricing changes, saving your finance teams hundreds of hours of Excel work
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Determine an optimized, scheduled net price for every combination of products and services you sell, at any volume of purchase
