3 Business Strategy Pivots
for Evaluating Your Pricing
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Table of Contents
1. Shift from SMB to Enterprise
2. Expansion
3. Market Threats
Business Strategy Evolves. Your Pricing Should Too. Growth is rarely a straight line. As software companies scale, strategic shifts such as moving upmarket, expanding into new geographies, or reacting to market threats—are inevitable. These are more than mere operational challenges; they’re pivotal moments that can fundamentally change how your products are sold, how value is perceived, and how pricing impacts your revenue trajectory.
Thing is, many companies make these moves while assuming their current pricing model will hold. The reality? Business pivots often outpace pricing strategies, and what used to work fine can become friction points that slow growth, strain teams, or erode margin.
At Software Pricing Partners (SPP), we believe these pivotal strategy shifts should serve as deliberate checkpoints to reevaluate pricing and packaging. Aligning your monetization model with the business you’re becoming, not the one you used to be, is key to scaling efficiently, staying competitive, and protecting margin.
In this eBook, we’ll explore three strategic pivots where pricing and packaging deserve a fresh look. Each represents a key opportunity to reset, and ensure your pricing is positioned to accelerate your next phase of growth. Not hinder it.
By the end, you'll not only understand why these strategic inflection points matter, but why your pricing needs to constantly evolve alongside them.
3 business strategy pivots
