When is monetization the blocker of your B2B software revenue growth?

Innovation Outpaces
Pricing

Your pricing structure isn’t keeping up with your 
product innovation.

Pricing Chaos
Zone

Discounting is out of control, everyone blames sales, nobody agrees on why.

New Market,
Old Price

New segments or regions have entered the picture, but the pricing hasn’t shifted.

Chaos by
Committee

Sales is improvising,
finance is worried, product
is guessing.

Overdue and
Overloaded

Every update to pricing feels risky, political, 
or overdue.

Monetization is how you turn your value into revenue. It’s not just the price. It’s the full framework. When that system starts dragging, growth stalls. Customers hesitate. Teams start pointing fingers.

Companies wait too long to evolve monetization for all sorts of reasons. Inaccurate CRM data, misinformed sales ops experts, offline processes that only quote in the system, inaccurate offer tracking, or customized deals that don’t fit. If any of this sounds familiar, don’t just morph and hope. Let’s give you a system to efficiently evolve, with realtime optics.

How we help your monetization evolve for success.

2019-01-01

We audit the reality, not the theory.

Proper auditing requires a full view, not discounting. With LevelSetter, we analyze deal behavior, customer segments, pricing logic, and product value drivers tied to real sales outcomes. We identify inconsistencies across segments, geographies, sellers, and channels to uncover what’s working, what’s not, and where improvements will drive impact.

2019-01-01

2019-01-01

We pinpoint what’s outdated, misaligned, or incoherent.

This isn't about overhauling for the sake of change. It's about finding where the model no longer fits. Seeing where friction, confusion, and revenue loss are showing up. LevelSetter helps quantify these losses, so you can go after them.

2019-01-01

2019-01-01

We design a monetization structure that works for today and near term.

One that reflects how your customers actually buy and how your product actually delivers value. We revisit licensing metrics, simplify packaging, and rethink your pricing to offer structure and bring everything into alignment.

2019-01-01

2019-01-01

We unify your stakeholders 
around the new model.

No more siloed decisions or unspoken objections. We lead conversations across product, marketing, finance, sales, and leadership to ensure the model sticks, and makes sense to everyone.

2019-01-01

2019-01-01

We test before rollout.

Using real data through LevelSetter, we simulate changes and reduce risk before anything goes live. Then we support a soft launch, refine, and ensure you’re set up to adapt going forward. LevelSetter stays with you, enabling you to adjust your model as your portfolio evolves.

2019-01-01

Keep scrolling to see why it works.

Why it works

Most B2B monetization models are patched together over years of pivots, acquisitions, and outdated assumptions. The result is risk. Pricing debt from poor policies, SKU sprawl, and outdated pricebooks tied to neglected CRM and CPQ systems. Add in legacy contracts and grandfathered deals, and new models struggle to take hold.

LevelSetter simplifies it. It manages pricebooks, quote logic, and deal timelines, so you can adjust pricing fast and reduce reliance on bulky CPQ tools.

We’re not here to run a project. We’re here to fix how your company profits.

Curious if your monetization model is holding you back?