July 4, 2019 |
The best way to find the sweet spot for pricing is to not focus on pricing. Whether you’re on a shoestring budget or comfortably funded, strategically thinking through how your software helps customers is a critical first step.
Fill out the form below to download our How To Think Strategically (Without A Pricing Consultant) pdf and gain the leverage you need to help your customers understand the value of your software.
Author
Chris is CEO of Software Pricing Partners (SPP), where he and his team have launched some of the software industry’s most transformative monetization strategies. As a former software company founder and leader, Chris focuses on the impact effective licensing, packaging and pricing strategies can make on the most essential software company metrics: revenue, profit and valuation. Under his leadership, SPP has become an influential voice for growth-oriented software companies both large and small.
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