3 B2B Software Pricing Myths In A B2C World

Chris is CEO of Software Pricing Partners (SPP), where he and his team have launched some of the software industry’s most transformative monetization strategies. As a former software company founder and leader, Chris focuses on the impact effective licensing, packaging and pricing strategies can make on the most essential software company metrics: revenue, profit and valuation. Under his leadership, SPP has become an influential voice for growth-oriented software companies both large and small.