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Misaligned
Pricing
You’re building something bold, it’s time to set a price, and no one’s aligned.
Unclear Market
Signals
It’s a crowded, unfamiliar, or competitive market. You’re unsure what customers are willing to pay.
Team
Tension
Sales wants to go high. Product wants to go low. Finance wants a spreadsheet.
Bad
Benchmarking
You’re copying a competitor’s model, and you know it doesn’t fit.
No Strategy,
No Data
Everyone has opinions. There’s no data, no strategy, and no time.
Setting the right pricing at launch simply cannot happen when it’s approached as an afterthought. And it’s just too important: Your monetization and pricing strategies shape whether or not you’ll be profitable. They also shape how your product is perceived, the market you’ll attract, how your deals land, and whether your revenue model will scale. Most teams default to founder opinion, internal debate, or mimicry. Then they spend the next year trying to live with it, and the next year trying to unwind it. Which is always a mess, illustrating the importance of finding the right balance from the jump.
Data:
First Pricing Moves
Matter Most
95%
Nearly 95% of new products fail, often due to a misaligned go-to-market plan, pricing included (investors.com)
Evolve
Nearly 95% of new products fail, often due to a misaligned go-to-market plan, pricing included (investors.com)
2019-01-01
Ground pricing in how your product actually delivers value.
We analyze your offering, model, and early buyer behavior to identify the value drivers that matter. Using LevelSetter, we model those drivers, package your capabilities with intention, and create a shared source of trust across product, marketing, and sales. So you can make clear, confident and defendable pricing decisions, and align your roadmap with how customers perceive value.
2019-01-01
Run a fast, focused analysis of your market environment.
We pull competitive intel, early feedback, and projection modeling to define your range, refine your position, and avoid pricing in a vacuum. You’ll know where you fit and where you stand out.
2019-01-01
Design an initial monetization model you won’t regret.
We help define your monetization approach – including the pricing strategy, licensing metrics and packaging logic that feel natural to your product and scalable across your segments. This isn’t about perfection. It’s about building a smart starting point that can flex.
2019-01-01
Prepare your teams for the conversations ahead.
We work with sales, product, marketing and leadership to make sure everyone understands the why behind the model and how to communicate it with confidence.
2019-01-01
Get set up for iteration, not rework.
Your product will evolve, so too should your pricing. We build in flexibility, feedback loops, and repeatable processes so you can adapt without starting over. With LevelSetter, you can track performance, simulate changes, and roll out updates fast, with full org alignment. It’s a connected system that helps you launch, live with, and continuously improve your pricing.
Keep scrolling to see why it works.
