We don’t have
to disparage our competitors.
Because we
have none.
We were the first firm focused on pricing software and intellectual property, developing such innovations as concurrent users, fair use, and usage-based billing.
About
Unparalleled outcomes.
With over 44 years of experience in software and SaaS pricing, we provide unique insights drawn from hundreds of billions in B2B deals. Our proprietary platform, LevelSetter, is crafted by former software executives for industry peers, empowering companies and private equity firms to achieve successful IPOs and exits with confidence.
Stats
Dollars analyzed
$481B+
Total amount of new business and renewal transaction dollars analyzed.
Disclosed exit value
$123B+
We help drive profit to enable premium valuation.
Years of experience
44 Years
Pricing software for 44 years. And counting.
Transactions ingested
58M+
Our pricing mechanics are refined and tuned by each transaction.
Models simulated
601M+
Our platform allows easy, accurate and trustable pricing model simulation.
Updates executed
2.5K+
Pricing the right way is a process. We make pricing updates simple and fast.
Join these software industry leaders who have turned pricing
into a trustable and transparent science.
It’s not just about growth, but profitable growth. We’ve been proving this for 44 years.
It’s time to show you how your pricing can help you sell. Let’s work together.







Our Management Team
Meet the experts behind your pricing success.
Our management team brings firsthand experience from SaaS executives and data scientists who have developed, deployed, and optimized pricing models from the ground up. With deep industry insights and proven strategies, they know what it takes to create effective, impactful pricing for long-term success.

CEO
Chris Mele
Former CEO/founder of award-winning SaaS company. Ernst & Young Alumnus.

CTO
Eric Mele
Former Enterprise Data Architect of award-winning SaaS company. Price Waterhouse Coopers Alumnus.

COO
Walker White
Former President BDNA, exit to Flexera. Software exec of the year (2017 American Business Awards).

CFO
Blair Swogger
Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.

CIO
Giancarlo Proenca
Chief Intelligence Officer.

CMO
Lisa Furby
Former CMO of award-winning SaaS company.