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Overview Staffing a pricing engagement upfront for success requires: Strong line of site to executive management that needs to be engaged actively on the project […]
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Walker White, former President of BDNA, discusses the value of holding the line on new pricing, and the significant increase in revenue that resulted from […]
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Walker White, former President of BDNA, discusses challenges that executives face in getting sales teams to adopt a new pricing strategy, and tips for getting […]
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Walker White, former President of BDNA, discusses the downsides of a willingness-to-pay approach to pricing and why it doesn’t work in a B2B setting.
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