Our Approach

Expert pricing guidance powered by cutting-edge technology.
For your success.

How We Work


Looking for a 200-page PowerPoint?
This is not the place.

With over 44 years of proven expertise, we provide clarity through data and qualitative insights. By integrating team, customer and market perspectives, we create actionable strategies that drive real results. With SPP, you don’t just get advice, you get a seasoned partner guiding you every step of the way, from strategy to execution. Even when data is limited.  

Levelsetter Platform

Blending expert judgment with revolutionary technology.

Our advanced SaaS platform, LevelSetter, centralizes the data that drives your pricing decisions to deliver real-time pricing projections, enabling rapid decision-making and eliminating the hassle of manual spreadsheets. By blending expert consulting with data-driven models, we help you understand every step toward profitable pricing.

Treat pricing as a process and make this
the last pricing project you ever do.

1. DEFINE THE MODEL:

It’s not about charging more, it’s about charging right.

First you need the right quantity field in your licensing model. Then you need the right offering model for your services and products. Only with those factors established can you establish pricing for profit. Any other way is backwards, inefficient, and unsustainable.  

Services 

  • Collect ethical competitive intelligence 
  • Investigate and evaluate new licensing metrics 
  • Conduct working sessions with methodology training 
  • Validate value drivers through customer research  
  • Conduct win/loss research 

Software 

  • Bulk load deal data and validate 
  • Develop packaging recommendations: validate ideal customer profile, define value drivers and options 
  • Develop licensing recommendations: compare licensing metrics across offering options 
  • Develop price book recommendations: model unit pricing and structured incentives 

Define.

Deploy.

2. DEPLOY THE MODEL:

We don’t just give you strategies, we show you the clear path forward.

We use LevelSetter to analyze every customer and prospect scenario. All to avoid costly mistakes common with approaches that suffer from the improper balance of data and expert judgment. 

Services  

  • Evaluate and define legacy customer transition scenarios 
  • Evaluate and define rollout plan 
  • Perform churn analysis and win/loss research 
  • Conduct willingness-to-pay analyses 

Software 

  • Validate and refine model against existing pipeline deals 
  • Perform financial impact analysis on existing customers 
  • Deploy final pricing model along with discount schedule 

3. DEFEND THE PRICE:

Leverage valuable and unprecedented insight into buyer behavior to unlock additional opportunities and drive more profit.

Seamlessly integrate LevelSetter into your sales system to observe pricing behavior and trends in real-time, developing a robust time-series view of how deals are forged. All to quickly enable your team to identify and quickly iterate and roll out packaging and pricing changes that will truly drive more profit.  

 Services 

  • Analyze on-going deal activity and conduct pricing performance reviews 
  • Support deal desk for game-changing enterprise deals 
  • Refresh competitive intelligence 

Software 

  • Integrate LevelSetter API into CRM or CPQ 
  • Update & improve pricing model over time 
  • Publish version-controlled models and price books 
  • Capture and analyze pricing events 

Defend.

Nothing comes close to the SPP approach. 

Six key differentiators (of at least 600).

1. Monetize your IP.

Whether for software or services, we unleash a comprehensive and battle-tested approach to understanding your IP and its true value. Fully balanced. Nothing left out of consideration. We don’t just look at today, we build the roadmap and solve every problem. Yes, every problem.

2. Pricing that helps you sell.

As industry experts, we know what it’s like to sell software at every price and need. We know how to sacrifice the superfluous and save the detail for the right time, to keep it super simple for your salespeople. Accurate, defendable pricing with a tight and elegant story that helps everyone understand. Simplicity to ease suffering and close deals. For profit.

3. Spend your money wisely.

We’re engineers. Focused and targeted, with decades of experience and fueled by the world’s most powerful technology platform. We identify what we know and don’t mess with it. We isolate what we don’t and spend money to validate it. We get answers, make adjustments and de-risk. Eliminate assumptions and craft rollout strategies that work.

 4. Learn “how to fish” for a fixed fee.

We don’t charge you by the hour or for time and materials engagements. We work on fixed fee engagements. We de-risk expense with a guarantee of at least a 2X ROI, or our software and services are free until we reach that. We’re with you. But we also show you the ingredients and process so you can do it on your own.

5. Powerful science to scale at volume.

LevelSetter is powered by a unique algorithm that learns with every transaction, to compute prices and scale discounts by running countless simulations. Its unrivaled ability works through the math in a way that makes sense to everyone, to accurately build revenue from new customers, without harming legacy relationships.

6. See how every scenario impacts everything.

Every pricing recommendation comes with the ability to see and understand the impacts of every imaginable scenario. Simulate different tier structures. See how different list prices create different opportunities and revenues. Build confidence and conviction. With LevelSetter, all analyses are technology enabled. We don’t bill you extra to slice and dice from any angle. Only SPP can offer this. Let’s work together.

Determine your pricing as a discipline backed by powerful and transparent technology that optimizes everything.