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The largest terminating factor in willingness to pay is not the customer: it’s the salesperson.
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The complicated nature of willingness to pay (WTP) for B2B software companies and the dangers of Van Westendorp (PSM)
Read Full Article >>Thank You For Taking The Next Step Towards Your Goal! Here’s what happens next Your LevelsetterSM environment is being provisioned. After it is completed, the […]
Read Full Article >>Introducing LevelsetterSM The first continuous monetization solution that designs, operationalizes, and monitors pricing to maximize profitable growth REQUEST FREE TRIAL It Just Got a Whole […]
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When a private equity firm purchases a software company, customers often worry they’ll have to pay more for the same software.
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The software industry’s legacy pricing game is rigged. The current system breeds distrust, slows down sales, and hinders true value recognition. Instead, in this article we urge a shift towards transparency.
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In times of turmoil, customer behaviors change. This creates an ideal moment to revalidate your pricing assumptions.
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A summary of our recent column on Forbes detailing how pricing decisions affect B2B sales.
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Nothing much has changed in the world of RFPs in 2023. Ask 10 software executives how they feel about RFPs and you’ll still likely get […]
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