t’s pretty easy to build a successful software company: Get revenues to cover costs with enough cash left over to invest in growth. The tricky part is to create pricing so it will generate revenue faster without spending too much to attract, close and retain customers.
How can you get pricing “right”? Well, it starts by understanding all of the elements that go into pricing first.
A 30-minute Talk to Help You Learn
- How your offering works in tandem with your target customer, the value you deliver, the market and your economics.
- How to look beyond just your price levels.
- How to manage perceptions of value and risk.
- The successful elements of a mature Monetization Methodology.
This video also includes a 15 minute question and answer session with the audience.