The Firm That Started It All

Meet our Leadership Team

Our collective résumé is unmatched when it comes to helping software companies maximize their potential. Since 1982, we’ve worked with companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.

Chris Mele Software Pricing Strategist
(Managing Partner)

25+ years experience

Software Licensing, Packaging & Pricing (Monetization) expert. Enterprise sales expert. Former CEO/founder of award-winning SaaS company. E&Y Alumnus.

Eric Mele Pricing Data Science
(Partner)

25+ years experience

Pricing Data Analytics, Information Security, Cloud Computing, AWS expert. Former Enterprise Data Architect of award-winning SaaS company. PwC Alumnus.

Blair Swogger Chief Financial Officer

40+ years of experience

Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.

David Maruna VP Sales & Marketing

25+ Years Experience

Marketing strategy, intelligence & security expert. Former US Navy Seal. MBA Darden School of Business.

Chad Harbig Software Licensing & Packaging
(Director)

15+ Years Experience

Software packaging, product strategy and UX expert. M.S. in Human Computer Interaction. PMP, CSPO.

Giancarlo Proenca Competitive Intelligence
(Director)

20+ years experience

Competitive Intelligence expert. B2B market research expert.
Fundação Getúlio Vargas, MBA

Lisa Furby Market Research
(Director)

15+ Years Experience

Market Research & Digital Marketing Strategist. Former Director of Marketing of award-winning SaaS company.

Eugenio Moretzsohn Counter Intelligence
(Director)

30+ Years Experience

Counter-intelligence, compliance and corporate defense measures expert. Former Colonel of Military Intelligence.

Christian Simpson Creative Director
(Director)

15+ Years Experience

Cinematographer, motion designer, and colorist. Former ESPN Video Producer.

Luciana Carvalho Competitive Market Research
(Manager)

10+ Years Experience

Marketing & Business Communication expert. UDESC, MBA. UFSC, Master in Journalism.

Steven Beard AWS Software Development
(Manager)

15+ Years Experience

Enterprise cloud & software pricing algorithm design & development. Former Paramedic/Firefighter and former US Army Squad Leader.

Dustin Pegg Content Production
(Manager)

15+ Years Experience

Video & film director. Former Sporting News Editor for NBA’s Charlotte Bobcats & Dazn.

Ready For Profitable Growth? We've Been Doing This For Decades

Contact us for a free, no-obligation consultation and learn how we can solve your pricing problems.