The Firm That Started It All

Meet our Leadership Team

Our collective résumé is unmatched when it comes to helping software companies maximize their potential. We’ve worked with companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.

Chris Mele Co-founder & Managing Partner

25+ years experience

Software Monetization & Enterprise sales expert, former CEO/founder of award-winning SaaS company
E&Y Alumnus. 

Eric Mele Partner

25+ years experience

Software Monetization, Data Analytics, Information Security, Cloud Computing, AWS expert.
PwC Alumnus.

Giancarlo Proenca Market Research Director

20+ years experience

Competitive Intelligence expert. B2B market research expert.
Fundação Getúlio Vargas, MBA

Parmelee Eastman CI Director

35+ years experience

Competitive Intelligence expert. B2B market research expert.
MBA, Harvard

Chad Harbig Software Packaging Director

15+ Years Experience
Software packaging, product strategy and UX expert. M.S. in Human Computer Interaction. PMP, CSPO.

David Falls Senior Licensing Lead

15+ years experience
Software Licensing & B2B market research expert.
MBA, Stetson University.

Blair Swogger CFO

40+ years of experience
Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.

Jason Roberson Chief Marketing Officer

20+ Years Experience

Business communications, project management expert; former business journalist and editor. MBA Texas Christian University.

Ready For Profitable Growth? We've Been Doing This For Decades

Contact us for a free, no-obligation consultation and learn how we can solve your pricing problems.