Meet our Leadership Team
Our collective résumé is unmatched when it comes to helping software companies maximize their potential. Since 1982, we’ve worked with companies with a wide array of software growth challenges — from seeking market validation to course-correcting suboptimization. We’ll patiently listen to your concerns and invite you to throw challenges our way. We include “partners” in our name for a reason: We have the experience to guide your pricing decisions from pre-product release, through the launch and beyond.
Chris Mele
Software Pricing Strategist
(Managing Partner)
25+ years experience
Software Licensing, Packaging & Pricing (Monetization) expert. Enterprise sales expert. Former CEO/founder of award-winning SaaS company. E&Y Alumnus.
Eric Mele
Pricing Data Science
(Partner)
25+ years experience
Pricing Data Analytics, Information Security, Cloud Computing, AWS expert. Former Enterprise Data Architect of award-winning SaaS company. PwC Alumnus.
Blair Swogger Chief Financial Officer
40+ years of experience
Former CFO of an award-winning SaaS company. Former CEO, COO and CFO of several consumer product companies.
David Maruna VP Sales & Marketing
25+ Years Experience
Marketing strategy, intelligence & security expert. Former US Navy Seal. MBA Darden School of Business.
Chad Harbig
Software Licensing & Packaging
(Director)
15+ Years Experience
Software packaging, product strategy and UX expert. M.S. in Human Computer Interaction. PMP, CSPO.
Giancarlo Proenca
Competitive Intelligence
(Director)
20+ years experience
Competitive Intelligence expert. B2B market research expert.
Fundação Getúlio Vargas, MBA
Lisa Furby
Market Research
(Director)
15+ Years Experience
Market Research & Digital Marketing Strategist. Former Director of Marketing of award-winning SaaS company.
Eugenio Moretzsohn
Counter Intelligence
(Director)
30+ Years Experience
Counter-intelligence, compliance and corporate defense measures expert. Former Colonel of Military Intelligence.
Christian Simpson
Creative Director
(Director)
15+ Years Experience
Cinematographer, motion designer, and colorist. Former ESPN Video Producer.
Luciana Carvalho
Competitive Market Research
(Manager)
10+ Years Experience
Marketing & Business Communication expert. UDESC, MBA. UFSC, Master in Journalism.
Steven Beard
AWS Software Development
(Manager)
15+ Years Experience
Enterprise cloud & software pricing algorithm design & development. Former Paramedic/Firefighter and former US Army Squad Leader.
Dustin Pegg
Content Production
(Manager)
15+ Years Experience
Video & film director. Former Sporting News Editor for NBA’s Charlotte Bobcats & Dazn.
Ready For Profitable Growth? We've Been Doing This For Decades
Contact us for a free, no-obligation consultation and learn how we can solve your pricing problems.