Better pricing decisions start with better competitive insight.

Price War Tension

You’re losing deals and you’re not sure if it’s the product, the packaging, or the price.

Blind Wins

You’re winning deals but you don’t know why, so your rate is all over the map.

Street Pricing

Your pricing varies deal to deal, driven more by gut feel than grounded insight. And buyers notice.

Mixed Messages

Product, marketing, and sales all have different ideas of where you win, and why.

No Competitive Lens

You’re not tracking how competitor pricing has shifted over time or how buyers are reacting.

Competitive pressure isn’t just about being cheaper. It’s about being clearer.

When you can’t explain your value, let alone how it compares, buyers default to price. That’s why a real competitive pricing strategy isn’t about chasing cheaper. It’s about understanding the actual landscape, identifying your edge, and improving not just pricing, but the packaging and positioning that shape how your value lands with buyers.

SPP helps you uncover what really matters, so you can win more.

2019-01-01

Map the landscape, not just the list prices.

We audit competitive pricing models — not just what competitors charge, but how they charge. We unpack licensing approaches, price drivers, packaging tactics, and buyer reactions across segments and deal sizes. To reveal the inconsistent “street prices” that often emerge when pricing isn’t grounded in strategy, and buyers know it.

2019-01-01

2019-01-01

Find your edge in the market.

We uncover where and how you can win — not just on features, but on value, flexibility, usability, service, packaging or positioning. That insight helps shape your own monetization strategy with intention.

2019-01-01

2019-01-01

Define a model your team can defend.

We translate insights into pricing structures that are easy to communicate and hard to undercut. So your teams aren’t guessing or caving under pressure — they’re aligned around a clear, confident story.

2019-01-01

2019-01-01

Make competitive intelligence a living input.

With LevelSetter, you can simulate and compare pricing scenarios, track shifts in competitor strategies, and monitor performance over time. So you don’t just respond, you stay ahead.

2019-01-01

Keep scrolling to see why it works.

Why it works

We don’t just gather competitor data, we operationalize it. We tie pricing intelligence to real monetization outcomes — including packaging and positioning decisions — and show your teams how to use it. So pricing doesn’t become a reactive tactic, but a proactive growth driver.