Avoiding Groupon Pricing Mistakes

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A recent Wall Street Journal article talked about a Groupon promotion that yielded some less-than-pleasant surprises for a toy retailer.

Subscription Business Models: Quick Repackaging Tips

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To stimulate sales in a slow market without the baggage of long-term liabilities, here’s a thought: Give your sales team the freedom to negotiate packaging options, just like they have the freedom to negotiate discounts.