We won’t lie and tell you software pricing is easy and painless. It isn’t. … But easy or hard, software pricing has to be done if you want to get paid.
The land part of your land & expand strategy ought to be a no-brainer for customers. So why is it most software companies land…and fail to expand?
Consistently getting paid fairly for the value your software delivers is not as easy as it sounds. Software companies routinely over-analyze and over-think their strategies and tactics until executive management is paralyzed into inaction.
True competitive understanding entails more than a comparison of product features or UX or list prices. Those views are important, but if used alone to represent your competitive environment, they can yield ineffective, or even damaging, pricing strategy decisions.
Learn the nuances of software discounting and how you can use them to your advantage.
Protecting legacy revenues is of utmost important for software companies moving to the cloud from on-prem solutions.
What you really need to know about your competitors’ pricing strategies aren’t found on their websites.
Learn why not discounting, as well as unstructured discounting, can hurt the growth of your SaaS company.
Take this 5 minute test to determine if you really have a software pricing problem.
Learn why Market Fairness is crucial to SaaS pricing success.
A better definition for a strong beta customer is a prospect that is willing to pay to become a customer for an early version of your product.
We interviewed Dr. Peter Huber on how software companies should approach the problem of understanding the value they deliver to their customers.
Learn more about license management and entitlement management.
To stimulate sales in a slow market without the baggage of long-term liabilities, here’s a thought: Give your sales team the freedom to negotiate packaging options, just like they have the freedom to negotiate discounts.