Special Audiences

Materials covering a full range of pricing issues that are directed to special audiences.

Product Managers

Perspectives on pricing of particular interest to Product Managers in well-established software companies.

• Effective Product Pricing: Key to Product Line Success - 36-slide Evans Data conference presentation
• Pricing a SaaS Product: What's the Big Deal? - 29-slide presentation from 2008 Pragmatic Marketing webinar
• Right Pricing Starts with the Right Product Plan - 66-slide presentation from Orasi Software webinar
• Pricing Challenges Facing Product Managers - 48 slides presented to the Boston Product Management Association

Start-Ups and Investors

Perspectives of particular interest to start-ups and investors.

• Value-Driven IP Pricing - 24-slide presentation given to the Massachusetts chapter of the American Electronics Assn.
• Using Equity as Compensation - article describing considerations in offering or accepting equity in lieu of cash
• The Ten Commandments (for software entrepreneurs) - article covering a topics ranging from making presentations to sharing
  

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