Online Store - Guide to Software Licensing Models:
Current Best Practices in Software Licensing
This describes the audience for and
contents of "A Guide to Software Licensing Models",
a MarketShare publication. >>>Table
of Contents. If you want to order A Guide to Software
Licensing Models, you can order
on-line through our secure server or view
and print an order form.
Who This Guide Is For Top
This guide is written for product managers or other senior managers
of any software company. The guide reviews the different types of
licensing models in use by software companies that we know about
(more than 30). It is meant to describe different licensing options
but does not provide guidance about which one(s) to use.
Other people affecting the way products -- including product developers
-- are licensed will also benefit from the contents of the guide.
What Type of Products
Are Covered By This Guide Top
The guide describes licensing models for client, server,
or client/server applications. It also reviews discounting and other
issues related to the licensing of software.
The guide will benefit companies the most whose products run on
networks and who do direct sales for their big deals at least --
if not for all sales.
What You Can Achieve
By Using This Guide Top
Often software developers, marketers, and executves are
locked into a mindset about how to offer their software. Sometimes
a traditional licensing model is the right way to go. Sometimes
you need to be more innovative in chosing the right licensing model.
This guide is meant to help expand the readers' thoughts about how
to license the functionality of products.
The licensing models in this guide are presented in an orderly framework
and come from thousands of hours of consulting.
A Quick Overview of
The Guide Top
The 26 page guide has two sections and and appendix. Here
is a brief description of each.
-
Current Practice in Software Licensing Models
This section looks at the different ways to "slice
and dice" the a software application so it can be licensed most
advantageously.
-
Thirteen Best Practice Elements in Software Licensing
No one does a great job of licensing their software.
Everyone does OK is some areas and not well in others. How do
you know how well you are doing? Read this description
of thirteen best practices to find out what you can do to improve.
-
The SaaS Delivery Model (Appendix)
Many companies are exploring the SaaS (Software-as-a-Service)
delivery model. Here is a "rating scorecard" that will help
identify important areas that may have been overlooked or need
further consideration.
Table of Contents Top
The Guide to Licensing Models is a 26 page, 8-1/2 x 11 inch
bound document. A detailed Table of Contents can be viewed by clicking
here.
Order
on-line through our
secure server or view and print an order form.
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