May 14, 2008  






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Online Store - Discount Practices Survey

Table of Contents

(View the Excerpt or go to the Online Store to order a copy.)

Discounting Practices in the Software Industry-
A Study of Discounting Use, Monitoring, and Control

 

 

Purpose and Executive Summary 2

Overview of Discounting Practices

4

Discount Control and Tracking Practices

9

Understanding "Tracker / Controller" Companies

12

Benefits of Tracking / Controlling

14

Implications for All Companies

16

Appendix 1 - Participant Demographics

17

Appendix 2 - Background on Participating Companies

18

About MarketShare

23

 


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