Software Pricing Partners, Inc.

Software Pricing Partners is a management consultancy that began in 1982. Since its founding, the company has specialized in the technology industry, and for the past twenty years has focused almost exclusively on software pricing – providing its clients with strategy, tactics, and implementation guidelines that help generate increased revenue, profit, and cash flow from the products & services they sell and the professionals who sell them.

More than $3 billion worth of computer products have been priced with the help of Software Pricing Partners.

Our consulting services are provided in three related practice areas: Value-Driven Pricing, Strategic Discounting, and Value-Based Selling, as described below.

Value-Driven Pricing - Setting price levels based on the value delivered to customers, and developing pricing models that make products & services easier to sell and their value easier to see.

Strategic Discounting - Identifying how well current discounting practices support company objectives and, using proven techniques, helping a company achieve higher returns for the discount dollars they invest..

Value-Based Selling - Identifying the economic value of software products & services for individual customer segments, and arming sales professionals with the messages and materials they need to persuasively communicate that value.

For more information about Software Pricing Partners go to About Us

The Software Pricing Partners website is a compilation of publicly available information on pricing along with pricing perspectives and insights developed by Software Pricing Partners over the past twenty years. It is a resource for organizations and individuals involved in pricing software and related products. It can be particularly useful for those considering engaging consultants to help address their pricing issues and opportunities.

Key topic areas in the site include value-driven pricing, strategic discounting, and value-based selling - which, in combination, will help to answer difficult questions such as...

•   Are you following the right pricing strategy?
•   Should you consider alternate licensing models such as SaaS or Subscription ?
•   Can new approaches to licensing and prices open new market segments
•   Are your packaging and price structures aligned with customers' needs?
•   Can new prices and discount schedules increase revenues?
•   Can simpler price lists and discount schedules increase deal flow?
•   Are you investing discount dollars wisely?
•   Is your value clear to the sales team and your customers?
•   What is the best way to transition to new prices?

Sometimes the content of the site gives enough information to answer questions like those posed above. Often the content helps frame issues requiring further discussion. If you'd like us involved in the discussion, contact us.