Publishers

Soft•letter is a twice-monthly industry newsletter that reports on business issues and trends in software publishing. Written for an audience of senior level industry executives, product managers, and key industry consultants, Soft•letter tracks new marketing and distribution tactics, company operations, finance, pricing models, product management, and emerging technologies in the desktop, enterprise, Open Source and software-as-a service (SAAS) market segments. Soft•letter's current managing editor and publisher is Merrill R. (Rick Chapman). Rick is the author of "The Product Marketing Handbook for Software", "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters" and the SIIA's "US Software Distribution Guide".

Soft•letter also publishes a series of reasonably priced, useful reports including The Soft•letter Financial Handbook. (Sample issues are available upon request.)

Acresso Corporation is the clear market leader in electronic licensing, distribution and fulfillment technologies. The company offers FLEXnet Suite, a suite of products that enables customers to easily price, package and protect their software. More than 3000 software publishers have shipped FLEXnet enabled software, and hundreds of Fortune 1000 companies use Acresso technologies to better manage their software licenses.

Acresso's products enables software publishers and hardware vendors to sell their products any way their customers want to buy them, including support for the new utility computing and grid computing business models. They also help enterprise and government customers better manage their licenses and optimize software spending with license management tools and usage reports. These tools and reports can ensure software license compliance thereby protecting corporations from the liability of unlicensed use.

Focused exclusively on software industry business issues since its founding in 1979, Culpepper has become well known as the source for software industry intelligence. The company's mission is to provide clients with the most current information available on software industry trends and practices.

Culpepper and Associates conducts primary research on a variety of topics of interest to its clients. Response data is distilled into meaningful trends and information and the results are published in a series of desktop reference sets for all functional areas of a software company including: human resources, finance, sales, marketing, customer support, product development and professional services.

Culpepper's analyses give software business leaders insights into critical issues such as compensation levels, pricing trends, financial performance ratios, sales motivation, sales channel relationships, organizational structures, product planning, and marketing budgets.