Product Management

Pragmatic Marketing, Inc. provides product marketing training and consulting focusing on strategic, market-driven techniques. Pragmatic’s training courses are aimed specifically at high-tech firms and emphasize business-oriented definition of market problems. The Pragmatic approach results in reduced risk and faster product delivery and adoption. Pragmatic Marketing, Inc. has offered training programs specifically designed for dealing with all aspects of product marketing since 1993.

FeaturePlan is requirements management software built for software product management. Based on the industry-standard Pragmatic Marketing® framework, this enterprise software helps you build a more efficient product management process in your organization. Product managers who are freed from their data management chores can spend more time on strategic tasks – which helps your organization build products that are better aligned with market needs. Their website is a treasure trove of information including "The Product Management View" a resource for software product managers. This section of the website contains links to a number of webinars including one of ours "How to Improve Pricing and Make Pricing Decisions Less Painful"

Software Product Management Essentials by Alyssa Dver is a practical, down-to-earth guide for software product managers written by a software product manager. With over 10,000 copies of the original 2003 book sold, Software Product Management Essentials has become an essential tool for both new and seasoned product managers worldwide. Designed for small and midsize companies, the book explains the tasks, challenges and rewards of being a product manager. It is loaded with benchmark information, best practices, and practical tips to help every product manager succeed. The book has been endorsed by many respected product management organizations and has received favorable reviews from other experts and organizations. Any product manager wanting to improve their craft will want this concise, easy-to-read book. The book includes invaluable templates, real examples and specific processes that can accelerate and improve the complex and interdisciplinary tasks that must be done in order to deliver quality, on-time software. For more information, click here.

SoftwareMarketSolution.com -SoftwareMarketSolution.com is a resource site for software marketers. It includes companies, products, and services that the site's creator, Merrill R. ("Rick") Chapman thinks will be of value to anyone who needs to start, refine, or improve their software marketing. SoftwareMarketSolution.com is sponsored by Aegis Resources, publisher of The Product Marketing Handbook for Software, 3rd Edition. The Handbook is the definitive guide for software marketers looking to succeed in today's ultra-competitive market.

The 280 Group provides Product Marketing and Product Management Consulting services and hand picked Contractors to software and hardware companies in Silicon Valley and beyond. The firm helps its clients define, launch and market breakthrough new products and solutions. Customers range from Fortune 500 companies such as Adobe and Palm to startups such as Quiver, Propel and dozens of others.

Accept Software provides product planning applications that help enterprise product organizations achieve sustainable competitive advantage by defining products and features that address broad markets without being overly complex. The company's flagship product, Accept Planner 2™, provides an integrated, collaborative planning environment. Accept Planner lets companies define market-leading product strategies, and translate them into winning, tactical product plans across the entire product lifecycle.

Shefer.net Daniel Shefer has been in product marketing and product management roles over the past several years and has written extensively about these topics. His website contains his articles as well as links to other materials that are useful to product managers.

BusinessPlans.org - Resource site developed and maintained by Business Resource Software, Inc.. In addition to business plan software, they offer PlanWrite for Pricing. They also offer a resource page on product pricing (not software).