Overview of Software Pricing Partners, Inc.

Software Pricing Partners, Inc. (formerly known as MarketShare, Inc.) is a management consultancy that began in 1982. Since its founding, the company has specialized in the technology industry, particularly computer software. The focus of the practice on pricing - helping clients generate increased revenue, profit, and cash flow from the products & services they sell and the professionals who sell them. (Software Pricing Partners In-Depth >>>)

Our consulting services are provided in three related practice areas: Value-Driven Pricing, Strategic Discounting, and Value-Based Selling, as described below. (More about Practice Areas In-Depth >>>)

Value-Driven Pricing - Setting price levels based on the value delivered to customers, and developing price and discount structures that make products & services easier to sell and their value easier to see.

Strategic Discounting - Identifying how well current discounting practices support company objectives and, using proven techniques, helping a company achieve higher returns for the discount dollars they invest.

Value-Based Selling - Identifying the economic value of software products & services for individual customer segments, and arming sales professionals with the messages and materials they need to persuasively communicate that value.

The clients of Software Pricing Partners tend to be mid- to large-sized established companies, though smaller, emerging companies are represented within the client mix. Software Pricing Partners has served clients from Canada, Europe, Japan, New Zealand and the US. (More about Our Clients >>>.)

Our work is typically done on a project basis. Projects are often delivered in phases to get results quickly and affordably. (More about Our Projects>>>.)

Client engagements are developed and executed by the firm's principals. Project associates, when they are used, leverage the expertise of the Principals. (More about The Principals >>>.)

The company is headquartered in Wayland, Massachusetts, a suburb of Boston. (Contact Information >>>)