Summary Profile

Jim Geisman, president, MarketShare, Inc. (Contact Jim)

Jim Geisman is president of MarketShare, Inc. a consulting firm located in Wayland, Massachusetts that he started in 1982. Since then, MarketShare has worked with more than 200 clients from North America, Europe and Japan.

Geisman has been a co-founder, director, advisor and mentor to early stage companies and has helped raise more than $25M for various ventures. Jim helped BrookTrout Technologies and MicroTouch Systems raise their seed round. A semiconductor capital equipment company that he co-founded was sold to Balzers. A company he advised on transactions led to their acquisition by Network Appliance. He also serves on the board and as an advisor to several early stage technology companies and has consulted with more than 100 early stage ventures.

Geisman was the editor of Software Success, a newsletter for software company CEOs. He was on the Executive Committee of the MIT Enterprise Forum and chaired the Forum's Start-Up Clinic from 1992 - 2002. He was on the Board of the Harvard Business School Association of Boston. Jim is on the Board of the Professional Pricing Society. He is also on the Steering Committee of eMerging Women Entrepreneurs. He is a frequent speaker at national and international events and is an acknowledged expert in software price setting and deal negotiations. He is widely published in national and international business and trade publications. His presentations include entrepreneurship, pricing, marketing, and doing business in Japan. (Click here for partial list of articles and presentations.)

Jim was the first director of marketing at Apollo Computer, the first successful workstation company. He also worked at the company that developed the ARPANET (the pre-cursor to the Internet) and did the original network testing when there were four nodes.

Geisman holds BS and MS degrees in Electrical Engineering from Tufts University and an MBA from Harvard Business School.Click here for Jim's resume